LELE began as a family story, a tale of tradition and dreams. It is more than a brand; it is a reflection of the bond between father and daughter, Raffaele and Chiara.
Chiara
Chiara’s roots lie deep in the fertile soil of Puglia, where her father, Raffaele, was born. Growing up with parents who ran restaurants, her childhood was filled with the scents of freshly prepared dishes and the essential presence of olive oil at every table.
Literally raised with a spoon of olive oil, Chiara learned early on the value of purity and simplicity. As an
art director with a passion for storytelling, she decided to share her Italian heritage with the world in a contemporary way. This vision gave life to LELE, a brand that captures the soul of Puglia in every drop of organic olive oil.
Raffaele
Raffaele, affectionately known as Lele, is an integral part of the LELE story. After years of successfully running restaurants with his wife, he eventually returned to Puglia to pursue a new dream.
In Puglia, Raffaele dedicates his time to nurturing the olive groves, offering cooking workshops, hosting chef’s table experiences, and embracing the traditions that have shaped his life. His work and knowledge continue to inspire LELE’s commitment to authenticity and respect for the land.
A Bridge Between Generations
LELE is the result of this unique family bond. For Chiara, it’s not just about crafting the finest olive oil but about sharing the story of her heritage and the traditions that connect past, present, and future.
With LELE, Chiara brings the essence of Puglia to kitchens around the globe. Every drop tells a part of this journey: from the sun-drenched olive groves to the tables where people come together.
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